With picking a winner I think it is just important to review what didn't work. In this case the other headlines were more generic and found on many web sites t

With picking a winner I think it is just important to review what didn't work. In this case the other headlines were more generic and found on many web sites that do online advertising. However, not all allow you to develop your own web page. There probably are many other variables but regardless. Very nice test. Glad it was conclusive.