5 ms·
Yes, exactly.
by w1ntermute 10y ago
Yes, exactly.
- duaneb 10y agoI still don't see the tie to sex/gender. Yes, it's a compelling angle, but I don't see it dominating the offering as interesting. Theranos has been pitched as revolutionary without even mentioning the founder--I only learned about her long after the skepticism hit hard.
- w1ntermute 10y ago> Theranos has been pitched as revolutionary without even mentioning the founder That is false. Almost every profile of Theranos doubles as a profile of Elizabeth, complete with photo shoots of her in her signature black turtleneck (after all, there is no actual technology to be shown) and the statement that she's the youngest self-made female billionaire.
- enraged_camel 10y agoThe black turtleneck itself is no accident or coincidence. It's a carefully calculated wardrobe choice meant to invoke images of the late Steve Jobs.
- slavik81 10y agoI think you may have meant evoke: http://public.wsu.edu/~brians/errors/evoke.html http://public.wsu.edu/~brians/errors/evoke.html
- gozur88 10y agoThe attractive, charismatic female founder is what makes the story irresistible to the press. There still would have been Theranos stories in the business press if the founder had been a middle-aged guy, but the number of stories would have been smaller and the adulation would have been less.
- eecsninja 10y agoHolmes is not attractive.