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Maybe it was because the winning one was better describing what the company does? I personally would not understand what the company does from the other headlin
by oscardelben 17y ago
Maybe it was because the winning one was better describing what the company does? I personally would not understand what the company does from the other headlines. Anyway it was a wise choice to leave out guesswork and use a/b testing.
- paraschopra 17y agoYes exactly. Their original headline ("Businesses grow faster online!") did not hit their customers' pain point directly as they adopted (the very famous) benefits not feature mantra. What worked for CityCliq was "Create a webpage for your business" which is clearly a feature (apparently which provides a lot of benefits). Moral of the story is to A/B test even the most obvious advice. You can never do enough of A/B testing.