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The audience was so precisely defined that products we tried to make that weren't specifically for programmers pretty much flopped. Any idea what products he i
by ananthrk 17y ago
The audience was so precisely defined that products we tried to make that weren't specifically for programmers pretty much flopped.
Any idea what products he is referring to? CityDesk or Aadvark (or something else)?
- gecko 17y agoCityDesk, which was originally supposed to be "the" Fog Creek product, but had the misfortune of being most applicable to an audience Joel couldn't reach. Copilot (née Aardvark) is doing just fine. Indie shops love it for taking a look at problems on their customer's computers. Not really the market we thought we'd nail when we first launched it, but, again, it ends up reinforcing Joel's statement.
- ananthrk 17y agoThanks. As for Copilot, I believe it reinforces what Joel is talking about using his blog to reach out to target customers. In the case of Copilot, the whole "summer interns at Fog Creek" series and the movie acted as the core message with the actual product in the background.
- smiler 17y agoFog Creek Copilot I am guessing (www.copilot.com)