I have a theory that the day to day experience of at a company is what makes/breaks people's moral. If people like their environment, they will want to support

I have a theory that the day to day experience of at a company is what makes/breaks people's moral. If people like their environment, they will want to support the company that provides it. Normally one would assume that things like salary/stock options would be bigger motivators, but in reality those things are just numbers on paper and in bank accounts. And they don't make a bad office suck any less. The 8+ hours a day spent at the office are concrete and you never get them back. Few things are worse than not enjoying them. Obviously, there are plenty of exceptions, especially for people who have financial obligations to support non-work things. In this case people are probably more driven by financial opportunities.