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I don't think he's contradicting it at all. "Building content so that SEO can help your webapp be discovered" is a great first step. But it will indeed only t

I don't think he's contradicting it at all. "Building content so that SEO can help your webapp be discovered" is a great first step. But it will indeed only take you so far. Joel's interested in selling his products to people who have no interest in reading JOS. And, starting another blog with alternate content is not the best way to reach these people, either.

akshat 17y ago
"great first step" is not necessarily accurate. It normally takes a lot of time before content gets traction in Search Engines. SEO is more like one of the arrows in the quiver, which is extremely efficient(profitable).