I think the reference to consumerism leads ones understanding astray. It's is not particularly more apropos to consumerism then any other context of meaning. Re

I think the reference to consumerism leads ones understanding astray. It's is not particularly more apropos to consumerism then any other context of meaning. Religion, self image, ambition, love life, are all equally relevant here. Your last paragraph captures it best, and his assertion does not seem to have any obvious contradictions in reality.