4 ms·
The article's starting-point is spot on- you'll find very little of culture is aimed at people above an age category loosely defined as "youth." This is not on
by maxander 10y ago
The article's starting-point is spot on- you'll find very little of culture is aimed at people above an age category loosely defined as "youth." This is not only a matter of marketing or ageist tropes, its built into the very way we think about storytelling- characters are designed as stand-ins for the reader, or as role models, or as representations of forces in the world, all capitalizing on a reader trying to define their sense of self, their future, and their place in things. Where are stories for people who have solidified their ideas about these matters? What would these stories look like? We have no idea- few or no artists have been brave and inventive enough to go there.
A cynical part of me (though it cannot match the article's author's cynicism, in the slightest) speculates that the reason culture is geared towards the under-40 crowd is simply that people above that age have usually had children, and therefore don't really do much worth telling stories about- and, further, are focused on individuals below 40 rather than themselves. Perhaps we'll reach the point that we've raised the concept of youth to such a height that people will forego even childrearing to hang on to it, and then we'll have some culture for these emancipated older crowds. It would be nice, I think.
- rhizome 10y agoA cynical part of me (though it cannot match the article's author's cynicism, in the slightest) speculates that the reason culture is geared towards the under-40 crowd is simply that people above that age have usually had children, and therefore don't really do much worth telling stories about- and, further, are focused on individuals below 40 rather than themselves. You're not cynical enough. The reason culture is geared toward those at the earlier end of a life's average parenting period is that they have more disposable income and they aren't as experienced in spending it. People in their 40s (or, should I say, with a certain level of life experience) are not as susceptible to advertising, both because they have kids and mortages and therefore disposable income is a lot more locked down, and because they often see the advertising coming from a mile away. Money and manipulation, the one-two punch of commercial fascination.