I worked in ad-tech for the past 4 years, this is a very accurate write up. I think exchanges have had their day - the quality of traffic is just too low, and d

I worked in ad-tech for the past 4 years, this is a very accurate write up. I think exchanges have had their day - the quality of traffic is just too low, and due to their incentives the exchanges put all the burden for detecting fraud on their clients.