Nothing. That's why news is basically valueless now, because any new story immediately spreads across the internet and becomes available to read for free. It's

Nothing. That's why news is basically valueless now, because any new story immediately spreads across the internet and becomes available to read for free. It's also why a lot of these 'opinion' articles are being written. Because there's a clear 'original' copy that will never quite be matched by the imitators.