How is this any different from the iphone app store? Seems like he took advantage of opportunities (entering and placing 3rd in the developer challenge). I'm no

How is this any different from the iphone app store? Seems like he took advantage of opportunities (entering and placing 3rd in the developer challenge). I'm not a mobile developer but I think its safe to say these are "wild west" times, all he's saying is it's worth looking into ...