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There is virtually no content in this post. It basically reads "hey guys, we had 1k visitors in month X and then grew to 35k visitors in month Y by trying to r
by jeff18 17y ago
There is virtually no content in this post. It basically reads "hey guys, we had 1k visitors in month X and then grew to 35k visitors in month Y by trying to reduce friction and reaching out to a ton of small bloggers."
What does it mean to reduce friction? They minified their Flash app from 1 MB to 0.45 MB and don't require user accounts.
- nhebb 17y agoThey minified their Flash app from 1 MB to 0.45 MB and don't require user accounts The main selling points of their premium version are user support and access to a desktop version. If they have 'reduced friction' for their online version, the need for support should be negligent and the downloadable version less attractive. As freemium models go, I think thy need to differentiate better.
- zyang 17y agoif the app takes too long to load, it's a friction. if you ask the user to sign up before using the software, it's a friction. if you ask the user to wait for a photo to upload before edit, it's a friction. little frictions add up. our goal was to build a viral application and our approach was to have far less friction than our competitors. it worked because our top traffic source was direct traffic. when you bring up the word "viral", the knee jerk reaction was to integrate with twitter. the reality is that asking permission to someone's twitter feed actually add a lot friction. that's the point we are trying to bring across. as for the bloggers, if you read the article, you would see that we didn't reach out to bloggers and journalists. we simply reduced the friction for bloggers to covers us by providing a dedicated press faq page along with all the collaterals, and a free premium license.