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When people view things as "gear," they'll care about the components. And brands are the easiest way of recognizing quality. After all, Gore-tex is just lamina
by et-al 11y ago
When people view things as "gear," they'll care about the components. And brands are the easiest way of recognizing quality.
After all, Gore-tex is just laminated PTFE, Cordura is nylon, Vibram are just rubber soles. Right? Except these brands have convinced us they're synonymous with quality.
(And yes, one could also point out that they built their reputations on exclusive patents.)
- djcapelis 11y agoMotorcyclists care about gear because it exists to keep people alive in an accident. The details unfortunately matter quite a bit.