Except that organization is the National Shooting Sports Foundation, NSSF. The NRA represents the interests of gun owners, you know, the 5 million or so dues p

Except that organization is the National Shooting Sports Foundation, NSSF. The NRA represents the interests of gun owners, you know, the 5 million or so dues paying members. Looking at their 2013 Form 990 (http://990s.foundationcenter.org/990_pdf_archive/530/530116130/530116130_201312_990O.pdf http://990s.foundationcenter.org/990_pdf_archive/530/5301161...), member dues totaled $175,577,863, which swamps the money they get from the industry including advertisements, and that's not counting the donations from members which are on top of their dues. Which is a large part of the $83,356,202, from the figures I saw in one of the linked hit jobs, I would guess the majority, and advertising is a mere $24,468,824. No dice.