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Your approach to the whole thing was very much affiliate/internet marketing oriented: list building via PPC, squeeze page, product sold through ClickBank, gener
by acangiano 17y ago
Your approach to the whole thing was very much affiliate/internet marketing oriented: list building via PPC, squeeze page, product sold through ClickBank, generous kickbacks to affiliates, high price for low page count, artificial urgency created through a limited time offer, and so on.
Here is what I admire:
* You managed to do all this without pissing off geeks, who are very sensitive to bullshit and tend to have an holier than thou attitude towards these techniques.
* I didn't buy the book, but I suspect it's rather high quality, compared to most junk sold on ClickBank.
* Your landing/squeeze page is surprisingly classy. It manages to accomplish a good CRT, despite the lack of autoplaying audio/video, exit popups, and the typical centered column look.
In short, good job.
- macournoyer_ 17y agoThx a lot! I'm also surprised by the low quality of most products on ClickBank & other sites. That's why I'm talking openly about it, I'm sure most geeks here could do way better then everything on those sites.
- nailer 17y agoIn the 'Creating Passionate Users' sense, you made something that helps your audience be awesome - which is the best possible thing to create. Communicating that properly helps, but the product is king. PS. I'm interested in buying your book now too, because I believe it will personally make me awesome.
- bemmu 17y agoThe landing page is really sweet. What do your adwords ads look like?