Someone explained this to me recently with a simple analogy that may be helpful to you as well. Suppose the average user of AOL is 50 years old and non technica

Someone explained this to me recently with a simple analogy that may be helpful to you as well. Suppose the average user of AOL is 50 years old and non technical. That person has a decent amount of purchasing power and is likely to not significantly change their purchasing habits over the next 20 years. So there's a high chance of vendor lock-in and value capture even if there is actually no technological progress to speak of.