I don't really think the backlash is happening as you describe. There's quite a lot of public awareness about ongoing communications and privacy issues, and imp

I don't really think the backlash is happening as you describe. There's quite a lot of public awareness about ongoing communications and privacy issues, and implementing SSL is extremely cheap in most cases. "We need to upgrade your security to keep things working, it will take a day" is a fairly straightforward sell in most cases.