Don't forget the branding angle. A lot of people heard of tensors as something used in quantum physics, which is considered by many the most advanced/difficult

Don't forget the branding angle. A lot of people heard of tensors as something used in quantum physics, which is considered by many the most advanced/difficult hard science. So using the word Tensor suggest highly advanced stuff used by very smart people. Expect much more Tensor stuff in the future. Other physics terms have the same high branding potential. "Gauge" comes to my mind. However almost nobody outside of physics/maths heard of this one (in the "gauge symmetry" sense, not the "wire gauge" one), so it would need some time to grow.