"Salary is not the number one motivating factor for me in this decision." Why is it that every article about compensation has the author saying some variation

"Salary is not the number one motivating factor for me in this decision." Why is it that every article about compensation has the author saying some variation of this? It seems so cliche to tell the company this. Yet, in this article, it seems like the salary was very much a motivating factor. So much so, she had to practice, then write an article.