Here is how it worked, was pretty effective for me: "It was an account Twitter created that sent you custom alerts based on the people you had chosen to follow

Here is how it worked, was pretty effective for me: "It was an account Twitter created that sent you custom alerts based on the people you had chosen to follow. If 10 of them all followed the same person suddenly, MagicRecs would send you a direct message with the name of the account and which of your friends followed it. If a bunch of your friends all retweeted the same tweet, MagicRecs would let you know about that, too." http://www.theverge.com/2016/4/29/11539574/twitter-kills-magicrecs http://www.theverge.com/2016/4/29/11539574/twitter-kills-mag... You had to explicitly follow @MagicRecs account though, so I doubt it's to blame for Kayne/Kardashians.