They've probably read this book: http://www.amazon.com/Mobile-Social-Game-Design-Monetization/dp/1466598689 http://www.amazon.com/Mobile-Social-Game-Design-Mone

They've probably read this book: http://www.amazon.com/Mobile-Social-Game-Design-Monetization/dp/1466598689 http://www.amazon.com/Mobile-Social-Game-Design-Monetization... I did, but I try to do games that I like to play, trying to minimize obstacles for the players. This doesn't mean that the book should be burned; it has some great articles on how to improve usability or minimize friction.