Yes this was meant to be my point - I didn't even consider ads using gelocation (which explains the downvotes I guess :))). While we do use geolocation and ads

Yes this was meant to be my point - I didn't even consider ads using gelocation (which explains the downvotes I guess :))). While we do use geolocation and ads on one of our sites, it's only a single page so this doesn't really affect us that much. I can see it causing big problems with ad-supported sites / services that use geolocation as a primary feature though as I've experienced first-hand the revenue drop that HTTPS causes.