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It's a chicken-and-egg problem, but it's starting to improve. Honestly if google really wanted to push this, they would do something to penalize http only ads.
by Klathmon 11y ago
It's a chicken-and-egg problem, but it's starting to improve.
Honestly if google really wanted to push this, they would do something to penalize http only ads. That would really pressure advertisers to upgrade or lose.
- AnkhMorporkian 11y agoChrome 51 changelog: * Images served over unencrypted connections will have 50% of their pixels randomly scrambled.
- cpeterso 11y agoWhy don't ad networks care about HTTPS? It would increase the number of potential sites that can show their ads, make it more difficult for ISPs to block their ads, and allow browsers to load their ads over HTTP/2.
- bbrazil 11y agoHTTPS requires additional round trips, so slows things down and tends to reduce revenue by a non-trivial amount.
- cpeterso 11y agoIf slow ads were a problem, why are ad networks so damn slow? I frequently see ads taking 10–20 seconds to load on major news sites. Serving fast ads would mean more viewing time, yet that doesn't seem to be a priority for anyone.
- madeofpalk 11y agoReally? We added HTTPS to a number of ad-ridden sites and found no noticeable impact to end user page load times, page views or ad revenue.
- Klathmon 11y ago"On our production frontend machines, SSL/TLS accounts for less than 1% of the CPU load, less than 10 KB of memory per connection and less than 2% of network overhead. Many people believe that SSL/TLS takes a lot of CPU time and we hope the preceding numbers will help to dispel that." https://istlsfastyet.com/ https://istlsfastyet.com/
- EdHominem 11y agoIt's your privacy not theirs. And they have to pay the increased costs for HTTPS including complexity (key management, etc).