Guilty. Invoicing and time tracking fall under category #1 along with project management and bug tracking as one of those things that naturally come to mind whe

Guilty. Invoicing and time tracking fall under category #1 along with project management and bug tracking as one of those things that naturally come to mind when thinking about a startup to work on. In my case, I'm glad I started Ronin, despite the level of competition out there. I really felt (and still do feel) that I had something unique to bring to it. In my case, it was a certain workflow that I had experience with coupled with strong UX/UI experience. And, I felt the current players in the market were insufficent (for my tastes). The real key here is to realize that in such a field, there is a large noise to signal ratio. Unless you can rise above that, it will just be 1 major player getting the lion's share of the users and the rest tripping over each other. (In my field, for example, Freshbooks is still the major player.) On the other hand, if you succeed to the point where you are a level above the noise, you have a built in insolation layer that discourages overly simplistic and naive attempts at entering the market. If you think you can commit to bringing a noticeable, appreciable and sufficient difference in quality, there's no fear in wading into a well-established field. Almost everyday I get emails from users that have noticed the difference in quality that we provide. However, if you're just there to throw up a half-assed attempt or to be a player with no discernible quality differences, I'd seriously reconsider.