Bingo. Until a few heroes like [that Fields medalist who works with Tao] stood up and took their prestige elsewhere, nearly all academics were happy to let Else

Bingo. Until a few heroes like [that Fields medalist who works with Tao] stood up and took their prestige elsewhere, nearly all academics were happy to let Elsevier run all the journals and make everyone pay. Field-leading academics and institutional administrators chose to hand over control of researchers' careers to Elsevier.