This effect is especially true for those of us who are non-profits. "Give food to the poor and needy" often understandably has more appeal and is a quicker ref

This effect is especially true for those of us who are non-profits. "Give food to the poor and needy" often understandably has more appeal and is a quicker reference point to the normal citizen than the stuff we do: "Hey it's becoming more dangerous than ever for a small amount of the people who deliver the food to the poor and needy, so let's think of a open source technical approach way to make it easier." Both are very worthy/important, but some messages are just easier/clearer for people in a voting process.