One could argue that this is just a byproduct of the actual goals. If everyone is more open, then "being open should be the norm", which means that you don't ca

One could argue that this is just a byproduct of the actual goals. If everyone is more open, then "being open should be the norm", which means that you don't care that you get targeted ads, in fact you love that advertisers can show you all the cool stuff you "care" about.