> What's your go-to-market plan First we will promote the Sohoko Messenger app to developers who likely already posses beacons to use with the app; they will b

> What's your go-to-market plan First we will promote the Sohoko Messenger app to developers who likely already posses beacons to use with the app; they will be reached through beacon manufacturer forums and other developer forums. We are pursuing some leads for other early deployments with managed residential buildings in Boston that are interested in using an app like this. Our current thoughts for the third go-to-market step for the Sohoko Messenger app is to run a user acquision experiment with targeted social media advertising. > how will you find the partnerships and SDK licensees? Before the Sohoko cloud platform is available for public release, we want to promote growth of our apps built on the platform. Instead of trying to focus on pure growth or trying to monetize our early users, we are trying to create some revenue through these licenses. Having other developers licensing technology or using the platform before its public release allows for more testing of alternative use cases. We are currently evaluating the right balance between pursuing licensing deals and user growth for our apps. I have been consulting in the beacon/IoT space for the past 2 years and my business partner and I have some connections with beacon manufacturers. This has provided us with some leads for developers who could benefit from technology we have/are developing to get their work done faster; we are planning to pitch these developers and reach out to our network to find other developers to pitch. After releasing the Sohoko Messenger app, one of our next ideas is an interactive hotspot app for university campuses---based in Boston/Cambridge, there are a lot around. We are thinking about offering the platform free to students/faculty to encourage students to develop projects on the platform and spur outside development and licensing.