I don't see any evidence that those people are a sufficiently random sample of users vs. Trek nerds who explicitly search for the obscure reference. I'm sure I

I don't see any evidence that those people are a sufficiently random sample of users vs. Trek nerds who explicitly search for the obscure reference. I'm sure I could find some obscure mathematical reference that 7000 math nerds discuss but is completely unknown by the remaining 99.9999% of the population.