Feel free to give it a try, but I don't think adoption will work that way for this kind of product. Have you thought about reaching out to financial blogs? You

Feel free to give it a try, but I don't think adoption will work that way for this kind of product. Have you thought about reaching out to financial blogs? You need to get this in front of people. Also, $149 is nothing for a business. If you're selling to a financial business, whose $100-200-300k paid employees use Excel a lot, it's easily worth $500-1,000 per license (or more!). You need to price for value in the context in which your software is being used. The trial version should be sufficient to convince people to upgrade -- asking for an e-mail address before initiating the download probably isn't a bad idea. :-)