"Marketing is a multiplier" is an interesting perspective. The idea of "force multipliers" is one that occurs to me quite a bit - in fact, I even use that term

"Marketing is a multiplier" is an interesting perspective. The idea of "force multipliers" is one that occurs to me quite a bit - in fact, I even use that term in the linked article. A problem for many freelancers, I think, is when the base number you are multiplying is "zero". This is, regrettably, something I have a great deal of experience with. :)