This article may create a wrong attitude towards customers and business imo. I believe it is indispensable to go out and talk and listen to people instead relyi

This article may create a wrong attitude towards customers and business imo. I believe it is indispensable to go out and talk and listen to people instead relying only on online-tools (by the way, that's what 37signals always have done, too). A company that is happy to pass the sleep-test, is very likely to start drifting off...