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I don't think it helps to think of marketing as something you rely upon. Marketing is a multiplier. Even if there's huge demand for your amazing solution to a p
by revorad 10y ago
I don't think it helps to think of marketing as something you rely upon. Marketing is a multiplier. Even if there's huge demand for your amazing solution to a painful problem, marketing can still get you more customers. It's just multiplying a bigger base number.
This simple concept of thinking of everything in business - product, design, demand, marketing, sales, customer support - as multipliers has been very useful to me.
- chris_hawk 10y ago"Marketing is a multiplier" is an interesting perspective. The idea of "force multipliers" is one that occurs to me quite a bit - in fact, I even use that term in the linked article. A problem for many freelancers, I think, is when the base number you are multiplying is "zero". This is, regrettably, something I have a great deal of experience with. :)
- coreymaass 10y agoYou're right. I should not have said, "rely on". I should've said "work hard at".