From Wikipedia: The goal of the business is to increase profitability and cashflow, to allow SpaceX to build its Mars colony. In more traditional terms that c

From Wikipedia: The goal of the business is to increase profitability and cashflow, to allow SpaceX to build its Mars colony. In more traditional terms that could equate to: The goal of the business is to increase return for shareholders. The shareholder happens to want to use those profits to build a Mars colony. The effect is that it can motivates staff, who want some greater purpose that just their own wealth.