This article lost me at: "AirBnb, Shopify, Dribbble - these are large companies known by almost every person in the world" Really? Which world is this? I can'

This article lost me at: "AirBnb, Shopify, Dribbble - these are large companies known by almost every person in the world" Really? Which world is this? I can't take seriously people who think their tiny professional circle is the world.