It's not the mass media only, it's also the PR offices of these institutes, and the scientists that go along with it. The reason these institutes value overblow

It's not the mass media only, it's also the PR offices of these institutes, and the scientists that go along with it. The reason these institutes value overblown media coverage is, well, it's needed and often enough to convince their hedge-fund retired billionaire donors that Amazing Things are happening there.