You can still build your own PC today ;-) Compaq's pricing was clever. If you bought one, everyone knew you bought it because it was better, not because it was

You can still build your own PC today ;-) Compaq's pricing was clever. If you bought one, everyone knew you bought it because it was better, not because it was cheaper than the IBM model. (And it was better because Compaq was shipping 386 machines when the IBM PC AT still had a crappy 286.)