2 ms·

What this year’s Oscar race can teach us about business…

• pedalpete 17y ago
  Though I agree with the premise that too many options can hinder many business, I don't agree that this is universal to all businesses, and in particular to the average movie goer. It's like Amazon limiting the number of books so that you had less to choose from. The reason I think this fails with respect to movie goers, is that you likely don't select a movie based on 'oh let's make sure we go see all the movies that were nominated for an oscar'. You are more likely going to say 'let's go see a movie. what's playing, oh that one looks interesting, and it's nominated for an oscar, let's go see that'. I think the authors theory is being swayed by his experience as a critic, and doesn't recognize that most people aren't critics. additionally, a few years back when Chris Rock hosted the Oscars, I seem to recall him going to theatres and asking patrons what the "best picture" nominated films where about, and nobody had any idea, but they knew 'predator vs. terminator'. This could be the Oscars attempting to appeal to a larger audience.