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Exactly. Does that leave them with the flexibility to fundamentally change their business model to narrower margins?
by Aelinsaar 11y ago
Exactly. Does that leave them with the flexibility to fundamentally change their business model to narrower margins?
- scholia 11y agoIn theory, yes, but Apple sells premium products at premium prices and many people actually like paying more. There's inevitably a show-off element to it, but I think there's psychological research to show that people appreciate products more when they pay more for them. (But I can't find any evidence from a quick google....)