I understand the article appeal to the would be entrepreneurs, but still, I feel somehow warped "marketers" thinking behind it, something I would call a disresp

I understand the article appeal to the would be entrepreneurs, but still, I feel somehow warped "marketers" thinking behind it, something I would call a disrespect or disdain towards an actual work. For example, I have been working in a team of about 1000 people, consisting of software developers, testers, QM people, sales and management, who together worked on a large software system deployed in hospitals. There are several companies fighting in this niche, and all of them are big corporations. The magnitude of the task just doesn't allow any small startups to compete. And yet, most of the people working on it are employees, because just that is the way the work is organized. But let me ask, why should some marketer call it "compliant work"? Why it doesn't deserve to be called just a "work", at least? Maybe what Mr Godin doesn't realize is that what he calls "compliant work" is something which allows him to survive in society - food he eats, clothes he wear, or doctors who care after him... most of this is "compliant work"...