why does anyone care about your product? what does it do for them? how is it going to help them? what are their key concerns? focus on presenting that to the us

why does anyone care about your product? what does it do for them? how is it going to help them? what are their key concerns? focus on presenting that to the user. Also, I highly recommend taking the next hour to watch this: https://vimeo.com/54469442 https://vimeo.com/54469442