1) People are driven to accumulate achievements. 2) People are a bit confused about which ones lead to their long term happiness and prosperity, and which don't

1) People are driven to accumulate achievements. 2) People are a bit confused about which ones lead to their long term happiness and prosperity, and which don't. 3) Owners of a service can increase the stickiness of their service by embedding an achievement system. 4) Are the service owner's goals aligned with yours? Partially, but not in a deep sense. It all highlights the need for improvements in our psychological defense kit needed for modern society, along with for example, general awareness of how marketing functions to manipulate us (another thing with good and bad).