Two thoughts on why this is not such a big deal... 1. SEC rules require GAAP results to be presented with equal prominence to non-GAAP metrics. This is why r

Two thoughts on why this is not such a big deal... 1. SEC rules require GAAP results to be presented with equal prominence to non-GAAP metrics. This is why reports usually have "Core" and "As Reported" metrics. 2. Starting mid 2014 to early 2105 we saw a large increase in the value of the dollar relative to other currencies. GAAP accounting requires that currency hedges be marked to market with fluctuations in non-realized gains/losses. This creates a lot of noise, hence the increase in non-GAAP reports.