Get help. If you are a programmer, odds are that you are not also a wordsmith or branding genius. Like the CEO who gets stuck on his own idea for a logo, or the

Get help. If you are a programmer, odds are that you are not also a wordsmith or branding genius. Like the CEO who gets stuck on his own idea for a logo, or the store owner who can't give up on the pun she thought of for her product category, the tech entrepreneur should not overestimate his strengths in other areas.