I always go with a name that makes it somewhat obvious what the startup is about. i.e. my current side projects bestfoodnearme or nextlesson you can somewhat

I always go with a name that makes it somewhat obvious what the startup is about. i.e. my current side projects bestfoodnearme or nextlesson you can somewhat tell what these are about. When I have to pitch the idea to someone or get someone to spread the word, this extra bit of obviousness helps.