I've got a coworker (absolutely brilliant fellow) who bristles whenever he hears buzzword-compliant terms like ITIL and Agile brought up anywhere near managemen

I've got a coworker (absolutely brilliant fellow) who bristles whenever he hears buzzword-compliant terms like ITIL and Agile brought up anywhere near management. Not because those terms mean anything even remotely bad (in fact, he agrees with a lot of the philosophies), but because those terms come pre-loaded with a lot of baggage and preconceived notions by management, and saying that we have an agile-like process is just begging for some C-level with not enough work to do, to get involved and begin dictating requirements they don't understand. I doubted this until I saw it happen personally a couple of times. The process is completely, totally meaningless (and in many cases actively harmful), unless you also get the culture change to go with it.