Trucking as an industry is still firmly entrenched in the 20th century. Those shipping companies do have to pay for delays, but the industry's mindset is that d

Trucking as an industry is still firmly entrenched in the 20th century. Those shipping companies do have to pay for delays, but the industry's mindset is that delays are an immutable cost of doing business... get insurance against delays, travel around areas that might pose risks (even if it takes longer), train humans to predict/handle exceptional cases, pad out shipping schedules, etc. There's plenty of room for disruption. Truck manufacturers are onboard because they get to sell replacements for every truck on the road... it's the shipping companies that are going to be the hard sell. The market is ripe for disruption but both shipping customers and shippers will be hesitant when faced with new fangled laser-thingamajiggers.