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Ok, not arguing just trying to understand better. Surely people are still upgrading. Perhaps it's less frequent? Like, now people are waiting their full upgrade
by Touche 11y ago
Ok, not arguing just trying to understand better. Surely people are still upgrading. Perhaps it's less frequent? Like, now people are waiting their full upgrade period (or longer) whereas before many upgraded frequently?
- JoshGlazebrook 11y agoWe've also seen the shift away from 2-year contracts here in the USA. People are now aware that phones actually cost $600+ and are either paying full price, or monthly installments to pay off the $600 phone they bought.
- Touche 11y agoYeah, that's an interesting observation. I've long thought that Apple benefited from the 2-year contract model more than any other manufacturer. The 2-year contract hides the actual cost of the phone, so an iPhone sells for $199 just like an LG. Who buys a Honda when a Mercedes costs the same? Buying a phone for its real price puts the cost/benefit front and center to the consumer. Maybe an iPhone isn't worth an extra $200 after all? This puts Apple in a bind as they either have to drop the phones price or provide greater value for their price point.