> It's not worth it for them to target the small fish Actually they do target the small fish, that's why they won't publish prices. The idea here is that $big_

> It's not worth it for them to target the small fish Actually they do target the small fish, that's why they won't publish prices. The idea here is that $big_co may pay $5m for $software, but $small_co will get the near equivalent for $100,000. $big_co doesn't want to feel it got ripped off, so secretive pricing all around. Also, this pricing allows for a lot of negotiation, volume pricing, and "we'll beat the competition" tactics. Now the competition needs to also engage in secretive pricing to stay competitive.