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They are -- the opportunity cost of more revenue. Just because you have low marginal costs doesn't mean you should train your userbase to expect discounts.
by fasteddie 10y ago
They are -- the opportunity cost of more revenue. Just because you have low marginal costs doesn't mean you should train your userbase to expect discounts.
- exolymph 10y agoMy guess is that Steam sales prompt people to purchase when they wouldn't have otherwise. I assume (hopefully correctly) that they're A/B testing this stuff and have data on the results.